Friends-to-Friends Workshops
Parks & Trails New York regularly hosts workshops designed to support grassroots Friends groups through the sharing of best-practices, innovative programming and collaboration. Our workshops feature expert panelists ranging from professional consultants to other Friends group leaders, who share their insights on a variety of topics designed to increase the capacity and impact of grassroots organizations. Our workshops also provide opportunities for Friends to network and share resources.
PTNY's Friends-to-Friends workshop series - created in collaboration with the Friends Leadership Council and the Office of Parks, Recreation and Historic Preservation - was designed to foster inspiration and collaboration through the sharing of best-practices on topics that lend themselves to the growth of individual groups.
Next Workshop
Marketing that Works for Friends
Monday, December 9 — Noon via Zoom
Get inspired for 2025 by hearing from a few selected Friends groups whose successful implementations of creative marketing ideas and techniques have yielded positive results for their events, branding, advertising, and more.
Marketing is an ever-changing beast. Even the largest corporations struggle to keep up with the newest trends and may not realize the ineffectual ones until a hefty amount of time and money has already been invested. Many friends groups do not have the time, staff, or resources to stay up-to-date, nor do they have the budgets to break through the overwhelming amount of information out there.
This 1-hour free online workshop via Zoom will highlight some of the successful and attainable tactics used by Friends groups during the year. You will hear directly from the groups and will have the opportunity to interact, share, and ask questions during the final segment.
Previous workshop topics include:
- Implicit Bias: Understanding Beliefs and Biases
- Introduction to the New York Outdoor Recreation Coalition
- Programming Through the Lens of Contemporary Indigenous Knowledge and Culture
- NYS Parks Centennial and Friends Groups
- New York State Funding: Opportunities and Strategies
- Yes, There Was Slavery in New York & It Was Common
- Advancing Equity: How the “Connect Kids” and “Ladders to the Outdoors” Programs Expand Youth Access to Nature and History
- Park Advocacy Day: The Importance of Making Our Voices Heard
- Updating and Maximizing your MOA with State Parks
- Engaging, Recruiting, and Retaining Volunteers: Best Practices
- The Natural Heritage Trust: What Is It and What Does it Mean for Friends?
- Cultivating and Strengthening Your Board
- The Power of Instagram: Using Instagram to Support Your Organization
- Friends are the Future! What PTNY Can Offer Friends in 2022
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